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We Rock & Roll

by Rithma

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about

So the year is 2004, I fall in love with a wild DJ girl from Texas whom I met on Friendster, a precursor to Myspace and Facebook and these are innocent times. After a few visits, I decide to pack up all my belongings, bit of furniture and whatever music gear I can squeeze into my car (a 1992 Ford Explorer I inherited from my Mom) and drive, with my pops, halfway across this land into Spicewood, Texas... a place they call Hill Country, outside of Austin . Texas girl and I lived together in a half built house, and it was there that I used whatever wood scraps I could find around the property to build out my new music studio; a piece of moldy plywood for the tabletop, some sawed-up 4 by 4s for the legs. Pillows and blankets for sound deadening. Naturally when one sets up a new studio, one gets very inspired, and this is the birthplace of "We Rock & Roll". Texas girl has an old nylon string guitar missing a couple strings, and when she's away one day i start picking the beginning notes of the song into whatever microphone I have at the time. The Song is born. I don't know how or what inspires the words, but I do remember listening to the Tribe Called Quest album "Beats, Rhymes, and Life" and there's a lot of lines on there about OJ Simpson... and I remembered in high school how we just loved watching all that shit go down with OJ on TV. So after the whole track is done, I package it up on a CD-r wrapped in brown grocery paper (as is my trademark at the time) and send it out to my friends and labels. Immediately it is rejected by Om, Naked, and Ubiquity for being "just too weird", and I am feeling down in the dumps for weeks. Then, like an angel, Mike "Boz" Bozley gets back to me, really loves it and clearly has a vision for his Utensil imprint label. Gives the remix job to Sammy & Justin (who are still just getting started in the San Francisco scene, pre-Dirtybird!!!) and Jacob London, fantastic Seattle duo (Dave Pezzner & Britt Hansen) who, upon previewing the vocal tracks I sent them, say "we need something a little crazier to work with" and they ship me a bottle of Crown Royal whiskey to accompany me for the second run of vocals, which clearly work out, and with their stroke of genius, drunk Rithma becomes the dancefloor sensation of the record.
Thanks for listening!
The video I've included with track #1 is a mish mash of experiences from the time, recorded from 2004 -2006 or so, working on my bus, road trips, chainsawing high on acid, exploding things and setting things on fire with Aaron Sontag, late night circuit bending toy synthesizers and car alarms with Tavis, & Chris, and many other shenanigans which really seemed quite normal at the time in my wild early twenties. Long live Rithma Music.

credits

released November 12, 2021

Written, Produced & Recorded by Etienne Stehelin
Remix by Justin Martin & Sammy D
Remix By Jacob London (Pezzner & Brit Hansen)
A&R By Mike Bozley

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rithma Los Angeles, California

Topanga born Etienne Stehelin (aka Rithma) first emerged between 1999-2001 with a string of 12”s on Om Records, Tweekin, Beau Monde, and others. After 2 full length albums and many sleepless nights, Rithma disappeared in 2009 to explore his addictions, several rehabs, and various career options. He is now safe, healthy, and making music again, living with his Wife & 2 children in Los Angeles. ... more

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